Current:Home > FinanceThe legendary designer of the DeLorean has something to say about Tesla's Cybertruck -ProfitSphere Academy
The legendary designer of the DeLorean has something to say about Tesla's Cybertruck
View
Date:2025-04-17 08:18:33
There is one person who can truly relate to the onslaught of criticism Tesla has faced surrounding its yet-to-be-released Cybertruck and it's an 85-year-old Italian man.
That octogenarian is Giorgetto Giugiaro, the legendary car designer behind the Lotus Esprit, BMW M1, and most notably, the DeLorean DMC-12.
The iconic sports car immortalized in the Back to the Future series faced a series of critiques in 1981 that are remarkably similar to those being leveled at the Cybertruck; particularly about its angular design and smudge-prone body.
Tesla need not panic, Giugiaro told NPR over email.
"When you step outside the norms, it's almost always seen as a provocation," Giugiaro said. "It happens in all fields, from furniture to cooking, etc. Everyone wants to distinguish themselves; it's a market necessity, and the Cybertruck will surely be successful, I'm sure of it. I'm convinced it will find its admirers."
Foreshadowing a fraught manufacturing process
First impressions mean everything and the one made by the Cybertruck and Tesla CEO Elon Musk wasn't great.
In typical Tesla style, the unveiling in Los Angeles four years ago included a countdown clock and an auditorium full of fans and journalists.
The stage was enveloped in artificial smoke as the truck made its entrance, accompanied by the resonating beats of music from loudspeakers. Along the edges, pyrotechnic flames ascended while the vehicle came to a halt before a graffiti-style Cybertruck graphic, starkly depicted in black and white.
On Nov. 21, 2019, Musk engaged the crowd, asking, "You want a truck that's really tough? Not fake tough?"
For the Cybertruck's exterior, Musk revealed a plan to use a stainless steel alloy, the same one his engineers at SpaceX utilized for the company's Starship rocket.
However, the presentation took an unexpected turn during the "Tesla armor glass" strength test.
A metal ball dropped onto a sheet of what Musk called "regular car glass," resulted in a long crack. The Tesla glass was then subjected to a drop from around 10 feet, remaining intact. Musk, not satisfied, handed the ball to Tesla's chief designer, Franz von Holzhausen, who had previously demonstrated the truck's durability by whacking it with a sledgehammer.
"Franz, could you try to break this glass, please?" Musk challenged.
"You sure?" von Holzhausen inquired.
"Yeah."
With little hesitation, von Holzhausen hurled the ball at Tesla's truck, creating a spiderweb of splintered and dented glass.
"Well," Musk reflected afterward, "Maybe that was a little too hard."
Hard is perhaps the most appropriate word to describe Tesla's Cybertruck development.
The truck has been plagued by "serious powertrain, braking, suspension, structural, and sealing issues" that have resulted in deliveries being delayed by years, Motortrend reported. It was initially expected to hit the market about two years ago. Tesla now says the first deliveries will take place on November 30.
At the heart of Cybertruck's woes is its stainless steel exterior, which is very familiar to designer Giugiaro.
The complicated art of origami
Before the 2019 event, Musk had given glimpses of various Cybertruck design influences, attributing inspiration to films like Bladerunner and The Spy Who Loved Me, where vehicles showcased sharply angled fronts and wedge shapes.
This style was mastered in the 1970s in what Giugiaro called an "architectural exercise that resembles a modern Miami or San Francisco 'chalet,' almost a provocation."
Giugiaro called this design approach "origami."
"In 1972, his concept car for Maserati, the Boomerang, launched a whole new look for cars based on wedges and sharp, straight lines inspired by Japanese origami. The most famous commercial application of this 'folded paper' style would be the Volkswagen Golf Mk1, but the effect is visible in all the angular car designs that followed," Esquire reported in an exhaustive profile of Giugiaro in 2019.
The DeLorean debuted in 1981, the brainchild of Detroit bad boy John DeLorean who partnered with Giugiaro to create what would be his company's solitary offering: the DMC-12 (for more on the brilliance and infamy of DeLorean, Netflix's Myth & Mogul: John DeLorean is an apt primer).
Despite being built more than 40 years apart, the criticisms levied against the DMC-12 are surprisingly similar to those being made about the Cybertruck:
- The Cybertruck has received blowback for its stainless steel body (the DeLorean's stainless steel body "showed every fingerprint, every speck of dirt, and needed constant cleaning" the New York Times wrote in Oct. 1982).
- There are reports of misaligned stainless steel panels on the truck ("As luck would have it, the first 500 sets of [DeLorean] doors were pressed on sloppy prototype tooling. They simply can't be made to fit properly," Car and Driver wrote in July 1981).
- The Cybertruck has made some questionable interior choices (The DeLorean had "knobs, buttons and other pieces" fall "off regularly," the Times added).
Tesla did not respond to NPR's request for comment.
DeLorean's DMC-12 would ultimately go on to become one of the world's most recognizable cars in no small part to Back to the Future, the public's (and Hollywood's) relentless fascination with John DeLorean's personal tragicomedy and Giugiaro's place in history as the "Most Influential Car Designer of the 20th Century."
Time will tell if the Cybertruck will earn a similar distinction.
"I don't want to judge the Cybertruck as beautiful or ugly. It certainly has its admirers who want a vehicle to stand out," Giugiaro told NPR.
NPR's Greta Pittenger contributed to this report.
veryGood! (46)
Related
- McKinsey to pay $650 million after advising opioid maker on how to 'turbocharge' sales
- Mega Millions winning numbers for Tuesday's drawing as jackpot passes $500 million
- Whoopi Goldberg Fiercely Defends Malia Obama's Stage Name
- Utah school board member censured over transgender comments is seeking reelection
- Taylor Swift Eras Archive site launches on singer's 35th birthday. What is it?
- A US company is accused of illegally hiring children to clean meat processing plants
- Tennessee free-market group sues over federal rule that tightens worker classification standards
- Divorce of Kevin Costner and Christine Baumgartner is finalized, officially ending their marriage
- The company planning a successor to Concorde makes its first supersonic test
- Southern California shopping center closed following reports of explosion
Ranking
- Scoot flight from Singapore to Wuhan turns back after 'technical issue' detected
- Toyota recalls 280,000 pickups and SUVs because transmissions can deliver power even when in neutral
- This Kylie Cosmetics Lip Butter Keeps My Perpetually Chapped Lips Smooth All Day & It Smells Amazing
- Some international flights are exceeding 800 mph due to high winds. One flight arrived almost an hour early.
- 'We're reborn!' Gazans express joy at returning home to north
- Drunk driver who struck and killed an NYPD detective sentenced to more than 20 years in prison
- Doctors didn't think much of her constant cough. A nurse did and changed her life
- Oklahoma police are investigating a nonbinary teen’s death after a fight in a high school bathroom
Recommendation
Backstage at New York's Jingle Ball with Jimmy Fallon, 'Queer Eye' and Meghan Trainor
Hiker describes 11-hour ordeal after falling on Mount Washington, admits he was ‘underprepared’
Cincinnati Reds' Elly De La Cruz makes spring impact – on teammate Hunter Greene's car
Man charged in mass shooting at Fourth of July parade near Chicago to stand trial next February
Selena Gomez engaged to Benny Blanco after 1 year together: 'Forever begins now'
Alice Paul Tapper to publish picture book inspired by medical misdiagnosis
Massive sun-devouring black hole found 'hiding in plain sight,' astronomer say
RHOBH Reunion Rocked By Terrifying Medical Emergency in Dramatic Trailer